The name of the experiment will help you to identify the experiment later on. Since you can test the same page or post several times, it's important that the name you use for the experiment is descriptive (do not just the name of the page or post being tested). The name is intended to be short, yet self-explanatory, but there's also a description field where you can add additional information.

See also more information about how to create a new experiment in our Getting Started Guide.