The idea behind A/B testing is that you want to increase the number of visitors that perform a certain action in your website. Examples of these actions may be:

  1. Visiting a certain page or post within WordPress
  2. Visiting an external page
  3. Submitting a form
  4. Reading the whole article
  5. Purchasing a product

Whenever a visitor performs one of these actions, we count it as a conversion.

Nelio A/B Testing offers the possibility to evaluate one or more goals, and, for each of them, define the actions that should be taken to fulfill that goal. When the experiment is running (or once it is finished), you can evaluate the performance of each alternative version of your web under test with respect to every single goal.

For more information about these concepts, we recommend you to take a look at our website. There, you'll find an example of how to use conversion actions and conversion goals, as well as a detailed list of all the conversion actions that are currently supported by our tool.