Landing pages are one of the most important elements in your web. The better they perform, the more you earn. If you don’t know where to start, select those pages that attract more visitors to your site and create some A/B tests with alternative versions. Even a little improvement in the conversion rate can boost your site.
If you want to test a post or page in your WordPress, but don't know what to change, you can start with heatmaps and clickmaps. That’s a kind of experiment that is different from all the others we provide. Heatmaps and clickmaps track your visitors’ mouse cursor so that you can view the hottest zones on your pages (that is, where they spend more time and which elements get more clicks). This information will help you when modifying your posts and pages and creating alternatives for further A/B testing experiments. You'll get ideas to propose new changes in your theme, you'll realize that probably you should change the widgets of your WordPress site, and more.
In addition to it, you can read the series of blog posts about the importance of conversion rate optimization through all the marketing funnel:
Optimizing Your Visitor's Journey
Optimizing Your Website For Customer Acquisition
How To Create a Great First Experience in Your Website
And remember, if you feel that you need help with your testing strategy, do not hesitate to contact us.