Nelio A/B Testing and Google Analytics have different tracking methods, which means you may find differences in the number of visitors tracked from these tools. The following are some of the most commonly reported issues and their reasons:
«Pageviews» data in Google Analytics with «(Tested) Page Views» in Nelio give different results
«Pageviews» data in Google Analytics is the total number of visits on the website. Google Analytics tracks all visits to a page (both first-time visitors as well as revisiting users).
«(Tested) Page Views» in Nelio also implements this approach: it counts both first-time and revisiting visitors. However, not all visitors accessing a certain page are counted by Nelio. Only those visitors that participate in the experiment will be included in the results. Visitors may be excluded from an experiment if:
- You limited the percentage of users that may participate in your experiments.
- You group experiments and divide visitors into groups.