Important!

This article applies to Nelio A/B testing versions prior to 5.0.

If you are looking for documentation for our newest version, please bookmark neliosoftware.com/testing/help/



Conversions are the metric we use to evaluate which alternative in an A/B-testing experiment performs better. We say that a visitor "converts" when he executes one conversion action. The alternative that converts more visitors is the winner of the experiment.